24TH MARCH 2009 - THE CIRCLE CLUB - MANCHESTER
Chaired by BYRON EVANS, presenter, writer and broadcaster.
COLIN MC CAFFERY - Head of Products and Marketing at 2ergo
SARAH HARTLEY - Journalist for MEN
DAVID BIRD - Course Leader MSc Digital Marketing Communications Manchester Metropolitan University Business School
ROB BROWN, Managing Director Staniforth (part of the TBWA advertising group) Before joining Staniforth, Rob set up the PR operation for McCann Erickson
THE TALK
Today only about 5% of global advertising is online, yet according to statistics 20% of media is consumed online. Does this suggest that design companies and clients are failing to take advantage of the new digital era?
There is a growing opportunity for full service agencies to use the large amount of media choice and advances in technology to their advantage. Companies now have a daunting range of new technological options available to improve their business. This has inevitably raised the problem of which ones to choose, or indeed whether they need to create their own.
The all-conquering social networking site Facebook now has 150 million members, yet its sustainability as a business whose revenues come from advertising is under scrutiny. The internet can be seen as a rapidly changing environment full of technological advances that can be crucial one day and disposable the next. So, in the new digital age, how do we know which business strategies can be effectively applied in line with the whims of the newly-empowered consumers?
THE TOPICS
How are agencies reacting to new media advances?
Which methods really work?
Should businesses opt for the cheapest strategies or is it risk v reward?
Are clients allowing agencies to try new things?
How are consumers reacting to this?
Is the future really digital?
Does traditional media still have a future?
What is the future?
Tuesday 24 March 2009
Friday 20 March 2009
Podcast!
Here is a Circuit Series FIRST! This is a 10 minute podcast from the 'Musical Genres Don't Exist' debate.
Wednesday 4 March 2009
Marketing vs The Recession
TUESDAY 10TH MARCH - CIRCLE CLUB - MANCHESTER
Marketing is known to be a communicative, creative and deliverable way in which to promote businesses, services and products. A customer’s desires and needs in a product are continually considered through the art of Marketing. However with the recession lurking over us and companies suffering financial difficulties, many marketing budgets in companies such as AOL, Nike and Fed-Ex have been axed. This leads us to our debate, is marketing an essential part of the way a business functions? Can a company survive without Marketing during this economic breakdown? Surely advertising is more important at a time when customers are hard to get and businesses are less than stable.
How are marketing/advertising agencies finding the current
Economical climate?
How are they reacting to this?
Is it important to market in this environment?
What new techniques are there to cut marketing costs?
Can DIY marketing be as effective?
How can Marketing survive the Recession?
PANEL
chaired by DALE HICKS, MD of The Fashion Network
ANDREW BROWN-ALLAN - Managing Director of And Partners, Ideas Agency
RICHARD BOND, Account Director at SKV Communications. He has worked at agencies across the NW.
DAVID WALTER, founder of Photolink creative group
HELEN THOMAS, Managing Director of Meredith Thomas PR
Marketing is known to be a communicative, creative and deliverable way in which to promote businesses, services and products. A customer’s desires and needs in a product are continually considered through the art of Marketing. However with the recession lurking over us and companies suffering financial difficulties, many marketing budgets in companies such as AOL, Nike and Fed-Ex have been axed. This leads us to our debate, is marketing an essential part of the way a business functions? Can a company survive without Marketing during this economic breakdown? Surely advertising is more important at a time when customers are hard to get and businesses are less than stable.
How are marketing/advertising agencies finding the current
Economical climate?
How are they reacting to this?
Is it important to market in this environment?
What new techniques are there to cut marketing costs?
Can DIY marketing be as effective?
How can Marketing survive the Recession?
PANEL
chaired by DALE HICKS, MD of The Fashion Network
ANDREW BROWN-ALLAN - Managing Director of And Partners, Ideas Agency
RICHARD BOND, Account Director at SKV Communications. He has worked at agencies across the NW.
DAVID WALTER, founder of Photolink creative group
HELEN THOMAS, Managing Director of Meredith Thomas PR
Sunday 1 March 2009
News
Here are the photos from both the 'Tony Wilson - Whats Next!?' debate featuring new young band The Mandigans and the 'Five Star Prisons' debate:
Also, the 'Musical Genres Don't Exist' debate went really well! We will be hosting more regular music debates supported by resident Circuit Series DJ, Jamie Taylor If you have ideas for topics, speakers or would like to perform at a debate, get in touch - info@thecircuitseries.co.uk.
Guess what? The Circuit Series is moving with the times, we are starting to podcast the debates. Our first one is for Musical Genres Don't Exist, so keep your eyes peeled for that!
We currently looking for people to get involved with our next debates: Are you opposed to or in support of The Oscars? Are you involved in social housing schemes? Are you cutting back on your marketing spend? If so, we want to hear from you.
Also, the 'Musical Genres Don't Exist' debate went really well! We will be hosting more regular music debates supported by resident Circuit Series DJ, Jamie Taylor If you have ideas for topics, speakers or would like to perform at a debate, get in touch - info@thecircuitseries.co.uk.
Guess what? The Circuit Series is moving with the times, we are starting to podcast the debates. Our first one is for Musical Genres Don't Exist, so keep your eyes peeled for that!
We currently looking for people to get involved with our next debates: Are you opposed to or in support of The Oscars? Are you involved in social housing schemes? Are you cutting back on your marketing spend? If so, we want to hear from you.
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