Marketing is known to be a communicative, creative and deliverable way in which to promote businesses, services and products. A customer’s desires and needs in a product are continually considered through the art of Marketing. However with the recession lurking over us and companies suffering financial difficulties, many marketing budgets in companies such as AOL, Nike and Fed-Ex have been axed. This leads us to our debate, is marketing an essential part of the way a business functions? Can a company survive without Marketing during this economic breakdown? Surely advertising is more important at a time when customers are hard to get and businesses are less than stable.
How are marketing/advertising agencies finding the current
Economical climate?
How are they reacting to this?
Is it important to market in this environment?
What new techniques are there to cut marketing costs?
Can DIY marketing be as effective?
How can Marketing survive the Recession?
PANEL
chaired by DALE HICKS, MD of The Fashion Network
ANDREW BROWN-ALLAN - Managing Director of And Partners, Ideas Agency
RICHARD BOND, Account Director at SKV Communications. He has worked at agencies across the NW.
DAVID WALTER, founder of Photolink creative group
HELEN THOMAS, Managing Director of Meredith Thomas PR
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